Customer Feedback System In recent years, mature companies with far flung network of frontline sales staff – banks, retailers, airlines, healthcare and telecom providers, for example, have devoted a great deal of money and effort to retaining their current customers. However, traditional loyalty programs, customer relationship management (CRM) technology, and in general service quality improvements fall short of expanding the breadth and depth of customer relationships and on translating the resulting loyalty into higher sales as well as a healthier bottom line. So, how do you create a spark between the customer and front line staff that helps transform skeptical people into strong and committed brand followers? The answer lies in measuring the quality of service at the ‘moment of truth’ i.e. the exact moment when your staff interacts with a customer who has lost a credit card, complained about a cancelled flight or is dissatisfied with your service. Customer Feedback Systems (CFS) is an international best practice that helps an organization to put in place a continuous customer feedback monitoring process. It has a unique electronic device, which provides actionable, real-time feedback collected the moment your customer experiences your service. Now, at a touch of a button, your customers can tell you in a matter of seconds exactly what they thought of your service. CFS enables to quantify customer service thereby creating a measurement system to uniformly raise customer service levels to ultimately meet the set benchmark. The Five-Step Process
The CFS Advantage:
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Case Studies
Afrox Healthcare Leading International Airline Jaslok Hospital Nedbank 
