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Customer Loyalty Evaluation (CLE) is Nihilent’s patented* predictive model that helps businesses to successfully identify the loyalty drivers and build enduring customer loyalty.
It enables the senior management and employees to understand and appreciate the holistic approach towards customer loyalty. Customer loyalty depends not only on the product, service, and after sales service but also the overall experience attached with the buying process.
The aim of CLE is to help businesses to:
- Estimate the loyalty level of the customers
- Calculate trends and customer preferences
- Track the areas of improvement
While researching the psychographics of buying and selling, Nihilent derived that loyalty is a function of the expectations that have been set by the seller before the acquisition of the product or service, and the actual experience of the customer. This relative experience of the customer with respect to his expectations will determine whether he feels disgusted, happy, satisfied or delighted. Nihilent helps businesses by providing a model based on this analysis of the ‘expectations’ of the customers in comparison with their ‘experience’ for various products/services. Customer Loyalty Evaluation (CLE) is thus a unique model designed and developed to make customer loyalty measurable and predictable.
This model comes up with an exclusive Index for loyalty termed as “Predictive Loyalty Index” (PLI).
The CLE model is incorporated into a software tool that Nihilent provides customers a web-based software product.
The CLE Advantage
- Facilitates organizations to make the right offers to the right customers at the right time
- Provides insights about customer expectations
- Evaluates the value experienced by the customers against their expectations
- Identifies the focus areas to improve customer loyalty
- Suggests the possible reasons of sustainable customer loyalty
Operating Environment and Technologies
The CLE software is as a web-based software product.
- Operating System: Microsoft Windows
- Programming Technologies: Java, J2ee
- Web Server : Tomcat 5.5
- Database: My SQL Server
For further information contact globalbizdev@nihilent.com
or mc3@nihilent.com
* Patent applied
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