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Nihilent’s Customer Loyalty EvaluationTM (CLE) is a patented predictive model that helps businesses to identify the loyalty drivers and build enduring customer loyalty. While researching the psychographics of buying and selling, Nihilent derived that loyalty is a function of the expectations that have been set by the seller before the acquisition of the product or service, and the actual experience of the customer. This relative experience of the customer with respect to his expectations is what determines whether he feels disgusted, happy, satisfied or delighted. CLE determines customer loyalty by analyzing the ‘experience’ of customers in comparison with their ‘expectations’ for a product/service. The model analyzes customer expectations and experience based on 14 signals. Our intensive research over the years shows that these 14 signals are the aspects on which the customer makes a buying decision and evaluates his experience. The 14 signals not only capture the tangible monetary factor but also intangible aspects such as emotional, psychological, ethical factors. This model comes up with an exclusive Index for loyalty termed as “Predictive Loyalty Index” (PLI). Customer Loyalty Evaluation (CLE) is thus a unique model designed and developed to make customer loyalty measurable and predictable. CLE Advantage
CLE Methodology
CLE for MSMEs CLE is further being incorporated into a web-based tool named "14signals" (www.14signals.com ) for Micro, Small & Medium Enterprises (MSMEs), which will be collaborated by Nihilent's consulting practice. Partners Nihilent has partnered with the Indian Statistical Institute (ISI) for their expertise in delivering detailed and valuable findings using a wide range of statistical analysis methods. Nihilent plans to publish loyalty benchmark reports for various industries that will help companies to benchmark their loyalty index with that of the industry. For further information contact globalbizdev@nihilent.com or mc3@nihilent.com Download CLE Brochure |












Download CLE Brochure
