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Nihilent Technologies launches User Experience lab
The Economic Times, Aug 18, 2017

PUNE: Nihilent Technologies, a global consulting and solutions integration company inaugurated its ‘User Experience Laboratory’ in Pune. Comprising ideation studios, interview and observation rooms that capture emotion with advanced technologies, this facility provides role-based experience to users across all lines of business. The lab enables blending the perspectives of design, engineering, user experience and marketing to deliver innovation. The facility was inaugurated by F.C. Kohli, the founder CEO of Tata Consultancy ServicesBSE 1.32 %, considered by most the father of the Indian IT industry. .

LC Singh, CEO, Nihilent said, “Customer-first attitude drives businesses today and is the way forward. Empathy in understanding the needs and expectations of the customer is the essence of design thinking. We, at Nihilent, understand this and therefore have been a strong proponent of Design Thinking. Our ‘User Experience Laboratory’ makes empathizing with customer’s possible, thus creating an interesting phase in IT industry.”.

The lab will be led by a select team of design thinking experts, data scientists, engineers and management consultants, and is equipped to deliver leading-edge solutions to businesses across different industries. Nihilent has developed a structured framework in accordance with industry-recognized principles and includes the six stages: Sense, Immerse, Define, Ideate, Build and Validate. This framework aims to contribute to growth and adds value to customers’ businesses.

F.C. Kohli, said, “I am impressed with the leadership at Nihilent & their commitment. For me, it is an experience and learning for sure. I wish them well and a bright future”.
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Nihilent Technologies urges business leaders to make customers life better through ‘Design thinking’ at TiECON

LC Singh, Founder, Vice Chairman and CEO of Nihilent Technologies, a Pune-based global consulting and solutions Integration Company, addressed a large gathering of entrepreneurs, corporate executives, investors and mentors on ‘How design thinking makes use of a collaborative approach in solving complex problems; and how ’empathy’ lies at the core of the design thinking approach’ at the flagship event of ‘TiECON, Pune 2017’, which took place recently at The Westin Koregaon Park, Pune.

Design thinking is based on a structured framework which includes five stages: Empathise, Define, Ideate, Prototype and Test. This framework aims in contributing to growth and thereby adding value to customers’ businesses.

Customer needs are more dynamic and global in nature, notwithstanding the constant deluge of information it seeks at a click of a button.

Every industry is preparing itself to continuously respond to these changing customer demands. Given this, “Organizations need to continuously understand customer expectations and analyze patterns in customer behavior.

Companies that adapt to these changes by bringing forth products and services that cater to customer demand will lead the market.”

Addressing the large gathering of audience, Singh further elaborated, “Business leaders need to first empathize with customers and bring them together during the design phase, gain insights on its customers through series of prototypes to learn, test and refine concepts, Design thinking is helping minimize the risk or failure of potential innovation. Our rich experience at Nihilent has assisted various companies across multiple domains thereby making their customers’ life easy.”

The Indus Entrepreneurs (TiE) is the world’s largest organization promoting entrepreneurship. The event had many well-known speakers, who were the part of the panel which included Nana Patekar (Indian Film actor, philanthropist social cause evangelist), Jaydeep Barman (Co-Founder, Faasos), Sharmila Bhide (Co-founder, CalSoft and Founder, HausKhaas) amongst others.

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© 2017 Nihilent Technologies Ltd.