Digital Strategy Creation

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Nihilent has designed a patented digital strategy creation framework to help customers effectively leverage digital channels for their marketing, service and operations strategies.

 
                   
At Nihilent, as with all our service offerings, we follow a holistic approach in creating a digital business strategy. Our methodology is tempered with a scientific outlook.
Our digital strategy creation work streams include:
  • Preparation for the 5-P’s methodology
    • Business Strategy document
    • IT Strategy document
    • Organization structure
    • Client meetings
    • Industry research
    • Company research (financial analysis, media analysis, competitor analysis)
    • Digital trends and use cases in the industry
  • Digital Pulse Assessment using 14 SignalsTM
    • Customers needs, wants and aspirations (using 14 signals)
    • Digital PESTEL analysis
    • Client’s Digital business and IT maturity assessment
  • Digitalization of the Product
    • Workshop on digitalization of the incumbent product
    • What technologies to leverage
    • Can we manage the product better and improve productivity
    • Can I charge for the service
    • Can I operate it remotely
    • Can I extend new services and content to it
    • What are the new services after digitalization
    • What are the possible new revenue sources
  • Owning the Digital business Platform
    • What is the new business model
    • Which verticals and value chains integrate
    • What channels integrate
    • How do we create a new customer engagement
    • How do you become the platform of choice
    • What are the business moments that integrate various vertical industries
  • Following the Customer Journey Path
    • Which customer segments, profiles and or personas to target
    • What use cases will be prioritized
    • What technologies are relevant
  • Personalizing the customer interaction
    • Workshop on digitalization of the incumbent product
    • What technologies to leverage
    • Can we manage the product better and improve productivity
    • Can I charge for the service
    • Can I operate it remotely
    • Can I extend new services and content to it
    • What are the new services after digitalization
    • What are the possible new revenue sources


Read about our Digital Strategy Execution services and Digital Solutions

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