How to Transform your Data into Next Great Innovation
Today, businesses need to craft compelling user experiences, it’s the fulcrum on which you need to build your solutions/product portfolio. It is in this context SAP BTP helps you stay relevant to your customers’ needs, wants and aspirations
Aligning IT with business is an art that calls for a seamless blend of people, processes and technologies that converges to create a proactive IT roadmap in sync with the business demands. Today, the conversations that dominate any digital transformation initiatives revolve around leveraging data. But it is imperative to translate your vision into your next great innovation. This is where a platform-centric transformative approach brings defined benefits to the table.
Welcome to Experience Economy
The advent of Digital Economy has led to a sea change in the way IT is delivered and consumed. Last few years we saw the herculean rise of apps leading to application economy. But in recent times one is seeing an aggressive narrative on ‘Experience Economy’ in which any goods or services are sold by emphasizing the effect they can have on people’s lives. To granulate the customer connect a product or service has, depends on the organization’s ability to process the data and gain actionable insights. In other words, organizations need to have an experience-focused business model. They are not just selling a product or a service, it’s the experience that matters.
Putting this thought in perspective, LC Singh, Director and Executive Vice Chairman, Nihilent says, “ Unless you dissect the human psyche, relevant solutions or services cannot be made. We need to study humans as an emotional being, with influences, aspirations and dreams, seeking memorable life experiences.”
How does one create an experience-focused business model? The starting point here is to ask yourself a fundamental question: How your technologies are aligned with business processes and how are they tuned for this hyper-connected digital world? This will lead to a process of due diligence and discovery leading to the business model that you want to create for the experience economy.
Experts advocate two deciding success factors here. They are Data and Technology. How as an organization you are blending these two elements and achieving a single source of truth and be able to predict business outcomes is what acts as the catalyst to change.
It is in this backdrop SAP’s Business Technology Platform (BTP) comes into play. This platform enables developers and business users to access integrated, end-to-end services and tools to realize value along with three critical areas of IT: data excellence, process integration and extensions. According to SAP, its BTP offers fast in-memory processing, sustainable agile services to integrate data and extend applications, and fully embedded analytics and intelligent technologies.
Stay Relevant: The BTP Edge
Today, businesses need to craft compelling user experiences, it’s the fulcrum on which you need to build your solutions/product portfolio. It is in this context SAP BTP helps you stay relevant to your customers’ needs, wants and aspirations. It ushers in the intelligence to your Intelligent Enterprise strategy. BTP translates your data into business value across four technology areas:
- Capture and analyse your data
- Extend and integrate applications
- Analyse all your data types to accelerate insights
- Optimise processes and ignite innovation
Reflecting on this platform, Isabell Petzelt, Global Vice President of Customer Innovation and Strategy, Technology and Innovation, SAP, in a blog post says, “A company that uses the full portfolio of the Business Technology Platform from SAP — everything from database and data management, application development, and integration to analytics and intelligent technology -all capabilities already work in concert, enabling the fastest way to innovate. This approach not only accelerates how data becomes a business value, but it also bridges the gap between on-premise and cloud environments to give customers a choice of deployment options and enable them to transition at their own pace. The portfolio leverages existing digital investments while attaining a new level of intelligence to innovate and extend new business models, processes, and experiences on top of the platform”.
Courtesy : SAP
THE INTELLIGENT SUITE – THE VISION FOR INTELLIGENT ENTERPRISE
This was clear in SAP’s posturing. In his Sapphire 2020 address, SAP’s CEO Christian Klien talked about how SAP is the trusted partner for enterprises of varying sizes and how it’s leading the digital bandwagon. For instance, SAP is manifesting the concept of ‘Intelligent Enterprise’ through what it calls as an ‘Intelligent Suite’, that supports the end to end business processes to jumpstart new business innovations.
The key components of the ‘Intelligent Suite’ are customer experience, digital supply chain, finance, spend management and human resources. SAP experts say that the application layer is driven by the digital core of S/4 HANA by virtue of its modular approach, tightly integrates the Line of Business (LOB) applications. The application layer is the crux of the ‘Intelligent Suite’. This will also make seamless ECC to S/4 HANA migrations. Moreover, the suite encompasses C/4 HANA (Customer Experience), Ariba, Concur, Fieldglass (Spend Management) and Successfactors ( Human Resources).
The key message SAP delivers here are: how an in-memory DB like HANA, blended with its Business Technology Platform (BTP) ushers in intelligent capabilities to the enterprises.
SCALING YOUR INNOVATION QUOTIENT WITH SAP BTP
SAP Business Technology Platform (BTP) enables developers and business users to access integrated, end-to-end services and tools to realize value along with three critical areas of IT: data excellence, process integration and extensions. According to SAP, its BTP offers fast in-memory processing, sustainable agile services to integrate data and extend applications, and fully embedded analytics and intelligent technologies.
Pic Courtesy : SAP
Whether on-premise, in the cloud, or in a hybrid landscape, SAP’s Business Technology Platform allows companies to:
- Manage diverse data stores in real-time with SAP HANA
- Integrate and extend enterprise applications across any IT landscape using SAP Cloud Platform Integration Suite and SAP Cloud Platform Extension Suite
- Analyze data for better planning and decision-making with the SAP Analytics Cloud and SAP Data Warehouse Cloud solutions
- Continuously innovate their businesses with new intelligent technologies
Recently, SAP had announced new capabilities, enhancements and further unification of the BTP portfolio to help companies transform data into business value. This announcement was made at the SAPPHIRE NOW Converge conference held online in June 2020. Reflecting on the enhancements, SAP CTO and Executive Board member Juergen Mueller said, “ “Many customers I have spoken with have expressed the need for agility and quick time to value, made even more urgent by the COVID-19 pandemic. To achieve both, technology becomes even more important, and SAP can help meet those challenges. We’ve added significant enhancements to every major component of our Business Technology Platform to help customers across all industries overcome obstacles stemming from the ubiquity of data, complexity of IT and business volatility.”
If you are struggling with data and plagued with siloes and heterogeneity, it’s time to explore SAP BTP to gain a single source of truth.
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