PROLICY-D : A Design Thinking Led Product Life Cycle Framework
Nihilent’s patented framework – ‘Product Lifecycle Development (PROLICY-D), is probably, a first instance of a patented Design Thinking-led product lifecycle development framework in the industry. PROLICY-D is a manifestation of our years of solving and understanding customer pain points.
What is PROLICY-D?
PROLICY-D brings in a framework for the development phase of a Product Life Cycle and the need for an ingrained Design Thinking led holistic product development approach. PROLICY-D framework is based on Design Thinking and holistic design principles. What makes this framework unique is its ability to blend Design Thinking and Holistic Process for development. It makes the entire product development process human-centric.
The PROLICY-D framework helps in developing successful products by granulating the customers’ needs, wants, and aspirations and uses Interaction Design principles to deliver a high level of Interaction-experience. A successful product will be evaluated based on the functionality it provides. A lot of factors go into successful product creation, such as usability, aesthetics, and the emotional connection it creates with the users. All these have been considered while designing PROLICY-D.
The Key Differentiator
PROLICY-D assumes great significance as we compare with conventional generic methodologies of product development, which uses only some degree of Design Thinking and human centricity, and mostly based on a theoretical approach and oftentimes such products fail in real-life scenarios.
PROLICY-D fills this gap.
At Nihilent we have leveraged our rich engagement experiences and leadership expertise to develop proprietary frameworks and methodologies These include tools such as MC3 TM, a patented tool that helps us provide our change management solutions, 14SignalsTM a tool which is used for evaluating perception, experience, and aspirations of a customer, SightN2TM a framework for digital marketing. And in the series of consulting frameworks, PROLICY-D makes for a great addition.
Nihilent is an early mover in advancing the Design Thinking framework. We have integrated Design Thinking as a core foundational aptitude in our approach to problem-solving. Our ‘Holistic Design for ‘Digital Innovation’ model emphasizes achieving total awareness, or in other words, knowing all that can be known before we embark on the innovation and solutioning journey.
PROLICY-D framework will be an indispensable asset for making successful products and helps in constantly innovating the product life cycle and subsequent versions through customer feedback. PROLICY-D brings to the table an evolutionary paradigm and gives ample headroom for product developers to develop products that truly resonate with customers.