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Home/ Nihilent Launches ‘Humanizing Technology’ Campaign

Nihilent Launches ‘Humanizing Technology’ Campaign

The new brand campaign strengthens Nihilent’s positioning as a human-centric organization with the premise that technology must elevate the human experience to be truly relevant.

PUNE, MAY 06, 2021: Nihilent – the global consulting and change management organization using a human-centric approach to problem-solving has launched a new multimedia brand campaign – ‘Humanizing Technology’.

Reflecting on this campaign, LC Singh, Director & Executive Vice Chairman, Nihilent said, “Our intention at Nihilent is to humanize every business and technological transformation across the globe. Whether it is interactions with the physical world or the dynamic digital experiences of always-on life, we are ensuring that human aspirations and goals take the center stage.”

The new campaign symbolizes what Nihilent is today. After two decades of ushering in systemic change management, it is evolving to the next level and bringing in the much-needed relevance to human problems facing enterprises today.

Minoo D Dastur, President & CEO, Nihilent commented, “The reason to do this now is that technology and businesses need to evolve and made responsive to human emotions for the larger purpose of enriching the overall human experience.”

The campaign was conceptualized and executed by HyperCollective – A division of Nihilent led by advertising guru K V Sridhar ‘Pops’, Global Chief Creative Officer, Nihilent. On the development, Pops said, “Nihilent is at the forefront of ushering in this change through this bold new approach of putting humanity at the center of all things to create a richer human experience. Technology is the enabling part that needs to constantly evolve.”

Giving more context to the campaign, Pops says, “Nihilent is imbued with the value of recognizing the humanity of each individual that collaborates with us. Hence, our culture works in a Human-To-Human approach. We believe that we are all inherently the same, and we have shared universal values and emotions. Beyond all the labels and roles, we are all humans.”

Nihilent already has IPs, and products like Emoscape to improve physical and digital content by analyzing and improving people’s emotional responses. Artoreal – an AR-enabled e-com platform that helps users make more informed choices when buying or selling art. Climalytics to analyze and predict weather’s impact on businesses. And ReSenseTM to predict the impact of local and national events, user behaviour on retail.

Historically, for over twenty years, Nihilent has been enabling enterprises across the globe to adopt best-in-class solutions and services powered by Design Thinking led patented consulting, and change management frameworks.

Historically, for over twenty years, Nihilent has been enabling enterprises across the globe to adopt best-in-class solutions and services powered by Design Thinking led patented consulting, and change management frameworks.

Links to the Campaign:
www.humanizingtechnology.net
https://www.youtube.com/watch?v=iXVgFNonIUg

About Nihilent

Nihilent is a global consulting and services company that uses a human-centered approach for problem-solving and change management. Nihilent’s comprehensive range of expertise in customer research, process, and technology enables newer heights of business performance. Nihilent enables customers to realize these strategic goals through its comprehensive Business Consulting, Analytics, and Technology offerings. Nihilent’s User Experience (UX) Labs are in Pune and Johannesburg, with the third launching soon in Dallas. Each UX Lab is guided by a structured framework following industry-recognized principles and includes the six stages: Sense, Immerse, Define, Ideate, Build and Validate.