Johannesburg, South Africa – 04 April 2019: Nihilent, a global consulting and solutions integration company, today announced the official opening of its first user experience (UX) lab on the continent, it is the only other such facility outside India and second globally. The Lab was inaugurated by the Honourable Minster of Public Enterprises, Pravin Gordhan.

The lab offers an ideal setting to innovate, drive a deeper understanding of customers and build products and services that create an emotional connect with the users.

The lab uses a patented design thinking framework and analytical tools to identify cognitive, and emotional triggers as well as non-verbal modalities of user experience with the goal of further humanising the interaction between users and technology. The lab is home to multidisciplinary teams of right and left-brain professionals working closely with customers to continually enhance user experience.

Located at Bryanston in Johannesburg, the lab has a start-up like feel to stimulate innovation and foster creativity. It caters to all type of businesses and verticals B2B and B2C for product/content validation, driving projects, facilitating design workshops and bringing to market the next big disruption.

On this occasion Jeremy Ord, Nihilent Chairman, said, “We are thrilled to have chosen South Africa for our second UX Lab in the world. We believe South Africa has the skills base to support our vision for the lab. South Africa’s emerging economy has tremendous growth potential and we are fully equipped to offer innovative products and services to our customers in the region.”

The massive adoption of digital technologies, exponential increase in connected individual and devices has given rise to a new type of economy. Millennials today hold the potential purchasing power and are spending more on experiences rather than just services. Fueling this economic shift is social media – a medium that lets everyone showcase and share their experiences, making these moments tangible and worth returning for.

The experience economy is one of the biggest and most significant global trends that reflects consumers’ changing attitudes and expectations.

Speaking on the occasion, LC Singh, Nihilent Executive Vice Chairman said, “If you want to build brand affinity for either product or services, you need to give customers an experience, something memorable they can connect with and relate to. In a hyper-connected world, that’s your currency.”

“Customer loyalty is a misnomer in the experience economy.”

Nihilent uses design thinking to deliver a personalised and enthralling experience. The process starts by first providing utilitarian functionalities and progresses to ensure features are easily and readily accessible by the users. Once the basics are in place, the company uses heuristics and quantitative assessments to work towards making these interactions pleasurable and meaningful.

In conclusion Gunendra Patil, Chief Technology Officer said, “Design thinking reduces the ambiguity in innovation by involving the customers on prototypes to find, test and improve concepts. Funneling towards the pilot is efficient as learnings are derived from simulated environments and not static data,”

“The user experience trend goes beyond the inclusion of just bells and whistles. From the proof of concept to prototype, empathy and understanding are key to enhancing the usability of the product/solution and customer If businesses want to continually innovate, they must learn to think in UX.”

Companies across diverse industries are beginning to realise this and are starting to embrace UX as a philosophy.

About Nihilent: Nihilent is a global consulting and services company using a design thinking approach to problem-solving and integrated change management. Nihilent’s comprehensive
range of expertise in process and technology enables customers to achieve new heights of business performance. Headquartered in Pune, it has helped more than 300 customers.
Nihilent’s operations span North America, Europe, Africa, Asia, and Australia. For more information, contact visit www.nihilent.com.

About Nihilent

Nihilent is a global consulting and services company that uses human-centered approach for problem-solving and change management. Nihilent’s comprehensive range of expertise in customer research, process and technology enables newer heights of business performance. www.nihilent.com