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TwiningsOvo’s Digital Center Launch

Twinings and Ovaltine Enters into Strategic Partnership with Nihilent for a Digital Centre in India

This partnership will enable the Twinings and Ovaltine brands (known as TwiningsOvo) to accelerate their digital ambition, build new innovative services and pivot it to the next level of technology maturity.

TwiningsOvo, market leaders in Specialty Tea, Green Tea and Infusions, have entered into a strategic partnership with Nihilent – a global consulting and change management company that uses a human-centered approach to problem-solving. Nihilent will play a critical role in scaling up Twinings Digital Centre in India by providing the necessary skill sets and expertise for Twinings to build its digital capabilities.

The Centre will act as a pivot for TwiningsOvo to accelerate its digital capabilities and create an ecosystem that will power its business objectives. Moreover, the availability of a highly-skilled large talent pool will help TwiningsOvo to rapidly scale its business technology capabilities in sync with global business demands.

Nihilent will closely work with TwiningsOvo Business Technology organization, which has embarked on several transformational initiatives to build a stronger, simpler, faster organization to drive profitable growth. Organizations today need a strong digital core to continuously innovate and stay relevant to market demands. In this context, Nihilent’s services will add significant value for TwiningsOvo to craft compelling business value propositions, instilling systems thinking, and creating metrics-based performance management practices. Moreover, Nihilent’s Design Thinking approach and its proprietary consulting frameworks will enable the ideal setting for Twinings to curate a ‘Wow’ user experience.